Raise a glass to success. Unleash the power of marketing for your adult beverage business
This article provides a comprehensive overview of the current state of the alcohol industry and explores various marketing opportunities, with a particular focus on the benefits of strategic in-store tasting programs and off-premise tastings. It also highlights statistics and trends in the industry to provide insights into consumer preferences and market growth.
Some of the topics we talked about:
- Overview of the current state of the alcohol industry and trends.
- Benefits of a strategic in-store tasting program.
- Strategy for off-premise tastings.
- Impact of diversity, equity, and inclusion (DEI) and sustainability initiatives on brand success.
- Statistics on consumer willingness to pay a premium for sustainable beverage options.
- Growth and market trends in the bourbon industry.
- Global wine market size and projected growth rate.
- Expansion of sake breweries in the United States.
- The effectiveness of in-store sampling as a marketing strategy.
- Factors that can impact the success of off-premise sampling.
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Success with spirits. How to leverage the power of marketing for your spirits business
This article provides an overview of the current state of the spirits industry and discusses various trends, marketing opportunities, and strategies related to in-store and off-premise tastings. It highlights the importance of premiumization and consumer preferences for high-quality ingredients and authentic brand stories. The article also emphasizes the significance of sustainability initiatives and the willingness of consumers, particularly the younger demographic, to pay a premium for sustainable beverage options. Additionally, it mentions the continued growth of the bourbon industry and the expected recovery of alcohol advertising spending to pre-pandemic levels in 2023.
Key topics we talked about:
- Current state of the spirits industry and trends
- Marketing opportunities in the spirits industry
- Benefits of a strategic in-store tasting program
- Strategy for off-premise tastings
- The impact of premiumization on the industry
- Consumer preferences for high-quality ingredients and brand stories
- Sustainability as a significant factor in beverage choices
- Growth and opportunities in the bourbon market
- Marketing strategies, including social media, influencer marketing, and email marketing
- The advantages of in-store sampling and its impact on brand recognition and loyalty
Read the full article here
