Raise a glass to success. Unleash the power of marketing for your adult beverage business
By: Curt Sassak, President of Winetasters Choice, Writer for the Food and Beverage Industry, Former Award-Winning Executive Chef
This article provides a comprehensive overview of the current state of the alcohol industry and explores various marketing opportunities, with a particular focus on the benefits of strategic in-store tasting programs and off-premise tastings. It also highlights statistics and trends in the industry to provide insights into consumer preferences and market growth.
Some of the topics we talked about:
- Overview of the current state of the alcohol industry and trends.
- Benefits of a strategic in-store tasting program.
- Strategy for off-premise tastings.
- Impact of diversity, equity, and inclusion (DEI) and sustainability initiatives on brand success.
- Statistics on consumer willingness to pay a premium for sustainable beverage options.
- Growth and market trends in the bourbon industry.
- Global wine market size and projected growth rate.
- Expansion of sake breweries in the United States.
- The effectiveness of in-store sampling as a marketing strategy.
- Factors that can impact the success of off-premise sampling.
Read the full article here
Success with spirits. How to leverage the power of marketing for your spirits business
By: Curt Sassak, President of Winetasters Choice, Writer for the Food and Beverage Industry, Former Award-Winning Executive Chef
This article provides an overview of the current state of the spirits industry and discusses various trends, marketing opportunities, and strategies related to in-store and off-premise tastings. It highlights the importance of premiumization and consumer preferences for high-quality ingredients and authentic brand stories. The article also emphasizes the significance of sustainability initiatives and the willingness of consumers, particularly the younger demographic, to pay a premium for sustainable beverage options. Additionally, it mentions the continued growth of the bourbon industry and the expected recovery of alcohol advertising spending to pre-pandemic levels in 2023.
Key topics we talked about:
- Current state of the spirits industry and trends
- Marketing opportunities in the spirits industry
- Benefits of a strategic in-store tasting program
- Strategy for off-premise tastings
- The impact of premiumization on the industry
- Consumer preferences for high-quality ingredients and brand stories
- Sustainability as a significant factor in beverage choices
- Growth and opportunities in the bourbon market
- Marketing strategies, including social media, influencer marketing, and email marketing
- The advantages of in-store sampling and its impact on brand recognition and loyalty
Read the full article here
