Where can Winetasters Choice demonstrate my product?
We are qualified to demonstrate your product at any retail establishment that allows third parties to exhibit and provide sample products to customers. We have relationships with major grocery and off-premise alcohol retailers, as well as independent stores in every city where we demonstrate. In addition, our Brand Ambassadors can work at qualifying conventions, trade shows, and independent festivals.
We currently serve the major metropolitan areas, and their surrounding areas in the following states:
- Florida (North Florida coming soon)
What is the hiring process at Winetasters Choice?
Our ideal candidates possess:
- Strong interpersonal and communication skills
- Computer literacy
- Attention to detail
- Reliable transportation
- Selling skills
Each candidate is interviewed via Zoom by our operations manager. Knowing brand ambassadors work remotely with little to no supervision, we look for character traits in our candidates, such as grooming, use of grammar, friendliness, attitude, professionalism, and punctuality, to name a few.
We only hire those with experience as ambassadors, or in sales.
Pertinent alcohol or food handling certificates required by state law must be provided before the hire date.
What makes Winetasters Choice Brand Ambassadors different?
Unlike many of our competitors, our Brand Ambassadors are W2 employees, as opposed to 1099 contractors. Consequently, we have greater retention, less turnover, and, more importantly, employees are more loyal to both our company and your brand.
There are some identifiable factors that distinguish our Brand Ambassadors from the competition:
People love a good story. A good story sells. Most ambassadors recite the same info: where the product is from, the price, food pairing, or other basic information. While we provide that basic data, we also teach our ambassadors to tell the story behind the product, which improves sales.
We ask for the sale. To sell you must guide the customer to what you want them to do next, so we instruct our Brand Ambassadors to ask for the sale at each demo.
What training is done to ensure success of Winetasters Choice Brand Ambassadors?
Winetasters Choice prides itself on our staff development and education. Our training program includes both product knowledge and selling skills, as well as company policy and procedures. Each new hire undergoes an initial evaluation, followed by specific training tailored to the Brand Ambassador. In addition, Winetasters Choice has a library of educational content for our team, as well as a Youtube channel with 90 videos dedicated to adult beverage education
You can see an example of that training HERE
Here is a link to our Youtube channel HERE
Can I train your Winetasters Choice’s Brand Ambassadors on my products?
Certainly. In addition to the professional sales training we provide, we welcome your participation in the continuing education of our Brand Ambassadors. We are happy to advise you of the costs incurred by your company training.
What is required of your Brand Ambassadors at my demonstration?
We project a professional standard. Our standard attire is business casual; however, we can alter our attire to suit your needs without incurring costs to our Brand Ambassadors. All our Brand Ambassadors are focused and conversational during a demonstration. Brand Ambassadors stay engaged with customers and refrain from using technology while working with customers.
What reports does Winetasters Choice provide?
Winetasters Choice prides itself on the reporting capabilities we provide to our clients. Each Brand Ambassador completes a survey on our proprietary app via their phone or table. We document how many samples are given out, the number of bottles sold, the total dollars revenue generated by the product, as well as other important data points like opening inventory, pictures of products on shelves, and store traffic.
Can Winetasters Choice customize reports to my specific requirements?
The general report gives you data from each demo. Our customized reporting breaks down the data in greater detail to show you which stores, markets and products are performing or not performing.
In addition, the custom reporting shows you average sales, total sales, conversion rate, and more.
Think of our custom reporting as your personal financial advisor: Use the data to help you invest where you get the most bang for your buck.
What kinds of products does Winetasters Choice promote?
How does Winetasters Choice measure their Brand Ambassadors results?
Each Brand Ambassador goes through professional sales skills training in addition to product training. We have a senior sales executive, who works in consultation with us to provide each new hire with a sales process and sales skills training via phone. We review the rankings for each Brand Ambassador by samples, sales, revenue, and conversion ratio each month and address any shortcomings if needed.
We perform random calls to stores to check the performance of our Brand Ambassadors, as well as mystery shoppers to spot check the performance of our team.
How does Winetasters Choice schedule my demonstrations?
Based upon the requests of the client, we have a dedicated, full-time professional who will coordinate your company’s days/dates of demonstrations with our website, where each Branch Ambassador will have access to select your demonstrations.
Can I select the Brand Ambassador for my product?
This depends on the ambassador, their schedule, and their home address. When possible, we strive to assign the same Brand Ambassador to the same brand. We also strive to send the same Ambassador to the same store each week, which builds trust among the store employees and customers. This, in turn, helps increase sales. You have our commitment that each Brand Ambassador will perform to the highest of professional standards.
What happens in the event of an emergency and the Brand Ambassador can’t make the demonstration?
Our Brand Ambassadors know the importance of keeping commitments once made. If a demonstration must be rescheduled, our professional scheduler will make every effort to find another Brand Ambassador. In the event a demonstration must be canceled, we will promptly notify you and reschedule it at the earliest of conveniences.
How are my demonstrations set up?
Each Brand Ambassador is required to purchase a standard kit, which includes a table, dark tablecloth, ice bucket, wine key opener, (sometimes referred to as a sommelier knife), and 1-ounce plastic cups.
Are Winetasters Choice Brand Ambassadors fully licensed?
Yes, we require a copy of their respective state alcohol beverage control board certificate. In addition, some of our Brand Ambassadors are also licensed food handlers, should that be a requirement.
We may have a special request from time to time, how does Winetasters Choice handle those?
We will strive to meet any special request given the constraints of availability of Brand Ambassadors, time, location, and weather.
How does Winetasters Choice handle the purchase of bottles for sampling?
We provide company credit cards to each Brand Ambassador. They use those cards to purchase ONE (1) bottle of each product sampled. A receipt is photographed and uploaded, as part of the survey. We will include the total cost of the samples in our invoice to you.
How does Winetasters Choice handle invoices?
We download all the data input from the application our Brand Ambassadors utilize during the demonstration. Included in your invoice is
- Store Name
- Demonstration ID number
- Date of demonstration
- Product name
- Price of each product
- Number of Samples
- Number of Bottles Sold
- Number of Bottles Opened
What is the minimum you require for a demo?
We require a minimum of a 3-hour demo.
What kind of events does Winetasters Choice do?
Is Winetasters Choice Insured?
Yes, we have all forms of necessary insurance