We are qualified to demonstrate your product at any retail establishment that allows third parties to exhibit and provide sample products to customers.  We have relationships with major grocery and off-premise alcohol retailers, as well as independent stores in every city where we demonstrate. In addition, our Brand Ambassadors can work at qualifying conventions, trade shows, and independent festivals.

We currently serve the major metropolitan areas, and their surrounding areas in the following states:

• Texas
• California
• Florida (North Florida coming soon)

Our ideal candidates possess:

• Strong interpersonal and communication skills
• Computer literacy
• Reliability
• Attention to detail
• Reliable transportation
• Selling skills 

Each candidate is interviewed via Zoom by our operations manager.  Knowing brand ambassadors work remotely with little to no supervision, we look for character traits in our candidates, such as grooming, use of grammar, friendliness, attitude, professionalism, and punctuality, to name a few.

We only hire those with experience as ambassadors, or in sales.

Pertinent alcohol or food handling certificates required by state law must be provided before the hire date. 

Unlike many of our competitors, our Brand Ambassadors are W2 employees, as opposed to 1099 contractors.  Consequently, we have greater retention, less turnover, and, more importantly, employees are more loyal to both our company and your brand.

There are some identifiable factors that distinguish our Brand Ambassadors from the competition:

People love a good story. A good story sells. Most ambassadors recite the same info: where the product is from, the price, food pairing, or other basic information. While we provide that basic data, we also teach our ambassadors to tell the story behind the product, which improves sales.

We ask for the sale. To sell you must guide the customer to what you want them to do next, so we instruct our Brand Ambassadors to ask for the sale at each demo.

Winetasters Choice prides itself on our staff development and education. Our training program includes both product knowledge and selling skills, as well as company policy and procedures.  Each new hire undergoes an initial evaluation, followed by specific training tailored to the Brand Ambassador.  In addition, Winetasters Choice has a library of educational content for our team, as well as a Youtube channel with 90 videos dedicated to adult beverage education

You can see an example of that training HERE

Here is a link to our Youtube channel HERE

Certainly.  In addition to the professional sales training we provide, we welcome your participation in the continuing education of our Brand Ambassadors. We are happy to advise you of the costs incurred by your company training.

We project a professional standard.  Our standard attire is business casual; however, we can alter our attire to suit your needs without incurring costs to our Brand Ambassadors.  All our Brand Ambassadors are focused and conversational during a demonstration.  Brand Ambassadors stay engaged with customers and refrain from using technology while working with customers.

Winetasters Choice prides itself on the reporting capabilities we provide to our clients.  Each Brand Ambassador completes a survey on our proprietary app via their phone or table. We document how many samples are given out, the number of bottles sold, the total dollars revenue generated by the product, as well as other important data points like opening inventory, pictures of products on shelves, and store traffic.

The general report gives you data from each demo. Our customized reporting breaks down the data in greater detail to show you which stores, markets and products are performing or not performing. 

In addition, the custom reporting shows you average sales, total sales, conversion rate, and more.

Think of our custom reporting as your personal financial advisor: Use the data to help you invest where you get the most bang for your buck.

Each Brand Ambassador goes through professional sales skills training in addition to product training.  We have a senior sales executive, who works in consultation with us to provide each new hire with a sales process and sales skills training via phone.  We review the rankings for each Brand Ambassador by samples, sales, revenue, and conversion ratio each month and address any shortcomings if needed.

We perform random calls to stores to check the performance of our Brand Ambassadors, as well as mystery shoppers to spot check the performance of our team.

Based upon the requests of the client, we have a dedicated, full-time professional who will coordinate your company’s days/dates of demonstrations with our website, where each Branch Ambassador will have access to select your demonstrations.